![]() Eboli, Laura & Mazzulla, Gabriella, 2011.Transport Reviews, Taylor & Francis Journals, vol. " Travel and Subjective Well-Being: A Focus on Findings, Methods and Future Research Needs," Jonas De Vos & Tim Schwanen & Veronique Van Acker & Frank Witlox, 2013.Transportation Planning and Technology, Taylor & Francis Journals, vol. " A Stated Preference Experiment for Measuring Service Quality in Public Transport," Laura Eboli & Gabriella Mazzulla, 2008." Travel satisfaction effects of changes in public transport usage," ![]() " The quality of service desired by public transport users," dell'Olio, Luigi & Ibeas, Angel & Cecin, Patricia, 2011." Modelling user perception of bus transit quality," dell'Olio, Luigi & Ibeas, Angel & Cecín, Patricia, 2010." Subjective well-being related to satisfaction with daily travel," Cecilia Bergstad & Amelie Gamble & Tommy Gärling & Olle Hagman & Merritt Polk & Dick Ettema & Margareta Friman & Lars Olsson, 2011.Transportation Research Part A: Policy and Practice, Elsevier, vol. " The effect of social comparisons on commute well-being," Abou-Zeid, Maya & Ben-Akiva, Moshe, 2011.Rather, the satisfaction of the first trip or stage has higher marginal effects on overall satisfaction than more recent trips or stages. Also, we did not find much evidence of a recency effect. It suggests that the trip stage, respectively trip, with the lowest satisfaction dominates overall satisfaction. Rather, for all estimated models, the conjunctive processing rule had the highest associated explained variance. Based on the results of this study, we found the peak-end rule, except for the disjunctive rule, consistently had the lowest explained variance, also after controlling for socio-demographics, mood and personality traits. In contributing to the research on travel satisfaction, we therefore compare the performance of different processing rules using data on satisfaction with public transport trips from Xi’an, China. Research on this topic in travel behavior analysis is very scarce indeed. Our knowledge about the prevalence of alternate processing rules that may be used to arrive at trip satisfaction ratings is very limited. Requesting respondents to provide satisfaction ratings for multi-stage trips or daily travel experiences implies they have to value each stage, respectively trip, based on memory recall and then cognitively integrate these judgments into the requested satisfaction rating.
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